Modsy
Copywriter
Modsy was an online interior design service that offered to-scale photorealistic 3D renders, designed with real products you could shop directly from your designs. From June 2019–June 2022, I was a contract copywriter for Modsy’s creative marketing team, contributing blog , email, and website content. The company shut down in June 2022.
Blog
Over a three-year span, I wrote 350+ SEO-optimized blog posts about interior design styles, trends, history, and tips, as well as posts featuring layout guides and buying guides. Unfortunately the blog is no longer live, but below are a sampling of the topics I tackled on the blog. I’d be happy to provide PDFs of the accompanying copy upon request.
8 Small Space Hacks to Make Any Room Feel Instantly Larger
5 Reasons Plants Are Always Our Favorite Decorative Accessory
Modern Rustic Style: 6 Tips To Get The Look Of This “It” Style
Brands We Love: Chelsea Art Studio
Home Decor Tips From The Set Of The Holiday – Are You An Iris Or An Amanda?
Design History: Celebrating 100 Years Of Art Deco Design
Design Recipe: The Secret Ingredients to a Modern Rustic Living Room Design
Bedroom Essentials: 9 Things Every Bedroom Design Needs
It’s the Little Things: 13 Decor Ideas That Will Make Any Space Feel Perfectly Put Together
The Best Home Storage Solutions for Any Room in Your House
Tour This Dream Home Designed In a New Take on Traditional Interior Design
Everything You Need to Know About Designing With Antiques in Modern Spaces
Email Content
I wrote content for all of Modsy’s email marketing campaigns—including daily sales and editorial marketing emails for prospects and customers, as well as drip campaigns.
Website Content
Throughout my time at Modsy, I updated website content at different times to support marketing and search goals and support new business initiatives. This included developing marketing language for the launch of Modsy's Renovation Design services in 2022. I also contributed to and collaborated on Modsy's annual Trend Report, helping synthesize data into bite-sized takeaways for our audience and the press.
