Spring Menswear in Minneapolis:
Midnorth Mercantile

THIRTY TWO, ISSUE 4

MidNorth Mercantile, launched in December 2012, is a curated vintage menswear shop located in Minneapolis’ North Loop. With classic, heritage-style pieces, from Woolrich parkas to denim and motorcycle jackets, work boots to varsity sweaters and flannel, the store features American-made clothing that has stood the test of time. “It’s all vintage, but it has a pretty new feel to it because it’s all in good condition,” says Mustache Mike, MidNorth’s barber and vintage buyer. “It just has that old feel to it, like something your dad wore or your grandfather wore. We try to keep the dad-style going.” True to form, MidNorth also features a classic, full-service barbershop in-house, including hot towel shaves and beard and mustache trims. Asked about what we’ll see next in men’s fashion, Mustache Mike says: “The good thing about vintage is that it’s never off-trend. Everything kind of comes back around. I think there’s going to be a lot more color and pattern going on this spring and summer. You’re going to see a lot more people coming out of their shell as far as colors, patterns, and textures go.”